Saturday, March 06, 2004
The closing of Wizards' retail chain was inevitable ever since Hasbro bought Wizards a couple of years ago, and the Hasbro purchase itself was the final act in the company's rapid decline. Hasbro is a big multinational corporation that couldn't be bothered with a piddling hundred-store retail chain. So now they're speedily dumping the stores.
The store is full of the junk typical of mid-tier retail: stuff designed to appeal to a mass audience, but priced way above what you'd find at Wal-Mart. And that's the problem. To be a boutique retailer selling at boutique prices, you'd better have stuff that you can't find in a Wal-Mart. The only way to survive in Wally World is to overwhelm the customer with things that that the huge discount stores turn up their noses at. It requires a lot of work, very good knowledge of the market, and, occasionally, shopping trips to the mall.